WLJ makes this yummy ketchup from organic, California-grown tomatoes. Unlike other brands that use genetically modified tomatoes WLJ's are GMO free and full of flavor. And unlike those big brands that use high fructose corn syrup we use cane sugar which makes a world of a difference in taste. WLJ ketchup is just a tad less sweet than most ketchup which we find too sweet and we add just a touch more seasoning so it is more flavorful. WLJ calls this their San Francisco style ketchup because this city is famous for food and their ketchup lives up the the reputation.